Year Ender 2023: Tech Trends In Personal Finance, Here's What To Expect In 2024 - News18

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Personal Finance Trends: 2024 promises a financial roller coaster with a tech-fueled surge of opportunities and empowered, well-rounded wealth management. (Representative image)

Personal Finance Trends: 2024 promises a financial roller coaster with a tech-fueled surge of opportunities and empowered, well-rounded wealth management. (Representative image)

Staying informed and exploring these trends can help you leverage technology to navigate the evolving financial landscape and achieve financial success.

Personal Finance Trends 2024 India: 2024 is gearing up to be an exciting year for personal finance in India, fueled by innovative tech trends. There are some of the exciting tech trends currently shaping personal finance in the country. They offer immense potential for individuals to take control of their finances, make informed decisions, and achieve their financial goals.

Also Read: Year Ender 2023: Tips For Smart Investment Strategy In 2024, Know What Experts Suggest

Staying informed and exploring these trends can help you leverage technology to navigate the evolving financial landscape and achieve financial success.

Here’s a glimpse of what you can expect:

Super Apps: Imagine one app managing all your finances – payments, investments, loans, insurance. Fintech giants are likely to introduce comprehensive “super apps,” blurring the lines between traditional banking and tech-driven finance.

AI-powered Financial Assistants: Get ready for your smartphone to become your personal finance guru. AI-powered assistants will analyse your spending, recommend investments, and even negotiate bills for you. Think robo-advisors but even smarter and more integrated into your daily life.

Hyper-personalisation of Finance: Your investments, loans, and even insurance premiums will become hyper-personalised, thanks to advanced analytics and AI. Expect tailored products and services based on your unique financial situation and goals.

Democratisation of Investments: Investing will become even more accessible in 2024. Micro-investing platforms and fractional ownership of shares will allow everyone to participate, regardless of income level. Additionally, vernacular language support in investment apps will bridge the gap for non-English speakers.

Rise of Blockchain in Finance: While still in its early stages, blockchain technology has the potential to revolutionise financial services. Expect to see its application in areas like secure identity management, fraud prevention, and cross-border transactions.

Focus on Financial Wellness: Mental well-being and financial health will go hand-in-hand. Fintech startups will integrate tools for budgeting, stress management, and financial literacy within their platforms, promoting holistic financial wellness.

These are just some of the expected trends, and the actual pace of development might vary. However, one thing’s for sure: 2024 promises an exciting future for personal finance in India, where technology will empower individuals to take control of their financial lives and make informed decisions.

Namit Singh Sengar
Namit writes on personal finance, economy and brands. Currently contributing to News18.com as a Senior Sub Editor in the business vertical. Prior to t...Read More
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