Super Bowl 2023 commercials: Here are the winners and losers
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The Kansas City Chiefs weren't the only winners at this year's Super Bowl, with several advertisers scoring top ratings for their commercials during Sunday night's game. Among the best-ranked ads were those from Google Pixel, T-Mobile, Kia and PopCorners, according to Northwestern University's Kellogg School of Management, which each year grades commercials in its Super Bowl Advertising Review. "Brands played it safe" The big game also featured a handful of losers that fumbled their chance to win over viewers with their ads, Kellogg said. There was a lot on the line for advertisers, who this year paid $7 million for a 30-second ad during Super Bowl LVII — and who could spend as much as $10 million to $15 million in total after production costs for a spot, noted Derek Rucker, a Kellogg professor and co-lead of the school's ad review. A great ad can help catapult a brand's image and even boost