Shaquille O'Neal announced as president of Reebok Basketball division, Allen Iverson named vice president
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Retired NBA legend Shaquille O'Neal has been named Reebok's first president of basketball, the company announced Thursday. The company also announced that former NBA great Allen Iverson would be joining O'Neal's efforts as the brand's vice president of basketball. The newly created position is part of Reebok's attempt to reenter professional performance basketball, the company said. "We are thrilled to be expanding upon our partnership with Shaquille with this historic appointment," said Reebok CEO Todd Krinsky. "With the combination of his deep-rooted history with Reebok and reigning influence he's made on the game, there is no one better than this guy to take the helm and lead our brand back to reclaiming its rightful place and dominance in basketball." O'Neal has been a Reebok partner for decades — he signed with the shoe brand ahead of his rookie season back in 1992, which, at the