It's TikTok Shop's first Christmas, and shoppers are torn between hot deals and ethics
[ad_1]
TikTok has officially launched its e-commerce service TikTok Shop in the US. Costfoto | Nurphoto | Getty Images Consumers are increasingly turning to social media for their shopping this holiday season, and TikTok's latest venture into e-commerce has emerged at the forefront. For some, it means weighing the convenience of mobile shopping and often low prices against ethical questions. The platform introduced TikTok Shop in the U.S. in September as an in-app shopping experience, capitalizing on the #TikTokMadeMeBuyIt trend. The shop gives opportunities to both content creators who could sell their own products and avid TikTok users who could buy directly on the app, following in the footsteps of other social media apps such as Instagram. Though TikTok Shop previously faced backlash and was forced to shut down in Indonesia, consumers are increasingly trending toward buying off social media. A recent Shopify-Gallup survey says nearly half of respondents ages 18 to 29 s...