Spotify renews deal with podcaster Joe Rogan, will put show on other platforms
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Podcaster and comedian Joe Rogan. Vivian Zink | SYFY | NBCUniversal Spotify has signed a new blockbuster deal with polarizing podcaster and comedian Joe Rogan, but this time, his show won't be exclusive to Spotify, the company announced Friday in a news release. The multiyear deal with Rogan, the founder of "The Joe Rogan Experience," is said to be worth about $250 million, according to The Wall Street Journal, which first reported on the deal. The show was the No. 1 podcast in the U.S. for the third quarter of last year, according to Edison Research . Spotify also said it's expanding the partnership to allow the show to be available on other platforms. Shares of the audio streaming giant rose roughly 1.5% Friday. Spotify first brought "The Joe Rogan Experience" to its platform exclusively in 2020 in a deal that was reportedly worth more than $100 million. The talk-show style podcast is known — and often criticized for — its edgy approach and g...