Overstock.com to rebrand as Bed Bath & Beyond after purchasing its assets
[ad_1]
Overstock.com is rebranding as Bed Bath & Beyond after purchasing the big-box retailer's intellectual property assets at a bankruptcy auction last week. The e-commerce giant bid $21.5 million for Bed Bath & Beyond's website and domain names, trademarks, patents, customer database and loyalty program data, among other assets under the company's banner. Its marriage with the once-popular retailer will enable both companies to offer customers a wide selection of home furnishings, kitchen, bedding and bath-related products through a single online storefront, Overstock CEO Jonathan Johnson said. Bed Bath & Beyond officially files for bankruptcy 00:27 "The combination of our winning asset-light business model and the high awareness and loyalty of the Bed Bath & Beyo...