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[ad_1] Bud Light is reverting to a male-focused tack in its advertising strategy, rolling out a new ad featuring Kansas City Chiefs' tight end Travis Kelce. The retro ad comes in the wake of ongoing  conservative backlash  related to the beer brand's marketing campaign earlier this year with transgender TikTok star Dylan Mulvaney. Called "Backyard Grunts with Travis Kelce," the commercial features the football player dressed in casual summer attire among other similarly dressed men as they settle into lawn chairs with grunts and groans. Some of them pop open cans of Bud Light once comfortably sprawled in their seat.  Backyard Grunts with Travis Kelce | Bud Light by Bud Light on YouTube The latest ad, released on Sunday, comes as parent company Anheuser-Busch InBev is seeking to regain its footing after Bud Light sales plunged in May, dethroning the beer  from its longtime position as America's best-selling brew.

[ad_1] The CEO of Anheuser-Busch, the parent company of Bud Light, said financial assistance has already begun being sent to wholesalers and beer distributors affected by a two-month sales decline caused by an ongoing customer boycott. Brendan Whitworth acknowledged his accountability as CEO for the repercussions faced by employees, consumers, and distributors due to the backlash that began in response to a video posted on Instagram by transgender social media star  Dylan Mulvaney . The video showcased personalized Bud Light cans Mulvaney received as a "gift" according to Whitworth. Bud Light, which had held the distinction of America's top-selling beer for over two decades,  lost its position to Modelo  in May, signifying a significant shift in the beer market.  "I think it's the impact, honestly on the employees that weighs most on me. Again, as I mentioned, seeing the pride and the commitment that they have, wo