Newcastle sign shirt sponsorship deal | The Express Tribune
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LONDON: Newcastle United signed a multi-year shirt sponsorship deal on Friday with a Saudi Arabian company linked to the club's owners, an agreement which may be scrutinised under the Premier League's rules on associated party transactions. British media reported Newcastle's deal with events company Sela was worth 25 million pounds ($31.42 million) annually. Sela will replace Chinese gambling firm Fun88 on the front of Newcastle's match day shirts. Sela's website says it is owned by the country's sovereign wealth Public Investment Fund (PIF), which also holds an 80% stake in Newcastle. Newcastle will play in the Champions League next season for the first time in 20 years after finishing fourth in the league in their first full season since the PIF-led takeover, which was rubber-stamped in October 2021. Following the sale, the Premier League introduced a temporary ban on clubs striking sponsorship agreements with firms linked to their owners.