Posts

Showing posts with the label AnheuserBuschInBev

Ron DeSantis threatens Anheuser-Busch over Bud Light marketing campaign with Dylan Mulvaney

Image
[ad_1] Florida Gov. Ron DeSantis is hinting at legal action against Bud Light's parent company, Anheuser-Busch InBev, for the beer brand's promotion earlier this year with  TikTok star Dylan Mulvaney . Bud Light's March Madness promotion with Mulvaney, a transgender actress and activist, sparked an uproar among some conservatives, including singers Kid Rock and Travis Tritt, who called for a boycott of the popular beer. An ongoing  sales slump for Bud Light  has been attributed to backlash from both conservatives and the LGBTPQ community over the marketing campaign. In an interview Thursday with Fox News, DeSantis  said  that Florida's pension fund contained over $50 million worth of Anheuser-Busch shares. Bud Light's decision to team with Mulvaney was followed by a sales slump , and as a result the state's pension fund has suffered collateral damage, according to the 2024 presidential candidate.  "When you start pu...

Anheuser-Busch CEO Brendan Whitworth says financial assistance is being sent to wholesalers, beer distributors impacted by boycott backlash

Image
[ad_1] The CEO of Anheuser-Busch, the parent company of Bud Light, said financial assistance has already begun being sent to wholesalers and beer distributors affected by a two-month sales decline caused by an ongoing customer boycott. Brendan Whitworth acknowledged his accountability as CEO for the repercussions faced by employees, consumers, and distributors due to the backlash that began in response to a video posted on Instagram by transgender social media star  Dylan Mulvaney . The video showcased personalized Bud Light cans Mulvaney received as a "gift" according to Whitworth. Bud Light, which had held the distinction of America's top-selling beer for over two decades,  lost its position to Modelo  in May, signifying a significant shift in the beer market.  "I think it's the impact, honestly on the employees that weighs most on me. Again, as I mentioned, seeing the pride and the commitment that they have, wo...