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Anheuser-Busch exec steps down after Bud Light sales slump following Dylan Mulvaney controversy

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[ad_1] Anheuser-Busch CEO on Dylan Mulvaney backlash Anheuser-Busch CEO: Bud Light should be bringing people together 07:52 Anheuser-Busch InBev's U.S. chief marketing officer is leaving the beverage giant following public backlash over a promotion that led to a sharp  drop in sales of Bud light , one of the company's most important products. Benoit Garbe, who joined Anheuser-Busch in 2021, will resign at the end of the year "in order to embark on a new chapter in his career," the company said in a statement to CBS MoneyWatch. The company's US chief commercial officer, Kyle Norrington, will oversee the brewery...

Ron DeSantis threatens Anheuser-Busch over Bud Light marketing campaign with Dylan Mulvaney

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[ad_1] Florida Gov. Ron DeSantis is hinting at legal action against Bud Light's parent company, Anheuser-Busch InBev, for the beer brand's promotion earlier this year with  TikTok star Dylan Mulvaney . Bud Light's March Madness promotion with Mulvaney, a transgender actress and activist, sparked an uproar among some conservatives, including singers Kid Rock and Travis Tritt, who called for a boycott of the popular beer. An ongoing  sales slump for Bud Light  has been attributed to backlash from both conservatives and the LGBTPQ community over the marketing campaign. In an interview Thursday with Fox News, DeSantis  said  that Florida's pension fund contained over $50 million worth of Anheuser-Busch shares. Bud Light's decision to team with Mulvaney was followed by a sales slump , and as a result the state's pension fund has suffered collateral damage, according to the 2024 presidential candidate.  "When you start pu...