The 2023 movie box office will need a strong second half after an inconsistent first six months
[ad_1]
Skynesher | E+ | Getty Images LOS ANGELES — The 2023 box office is inching closer to pre-pandemic levels, but inconsistent performances from blockbuster features in the first six months of the year will put a lot of pressure on second-half releases. While the domestic box office has tallied $4.46 billion in ticket sales through June 30, a nearly 20% increase over the same period in 2022, it still lags behind 2019, the benchmark of a time before the pandemic, according to data from Comscore. Ticket sales are down 21% from four years ago, but that's not the only thing that's down. So, too, is the number of wide releases. From January to June 30 in 2019, 57 films were released in 2,000 theaters or more. In 2023, there have been only 45 releases during that same period. "It really isn't a fair comparison just going dollars to dollars," said Mike Polydoros, CEO at PaperAirplane Media. And quantity matters. While blockbusters and franchise films can draw big...