Started As A Small Shop In Bikaner, Halidrams Impressive Journey To Become A Global Snack Food Brand
[ad_1]
New Delhi: The spotlight has suddenly shifted to the snack food manufacturer Haldiram, as reports suggest that Tata Consumers are in talks to acquire the well-known brand. Tata Group's consumer products division appears to be interested in purchasing over 51% of Haldiram's stake, positioning itself for direct competition with Reliance Retail and Pepsi.
Have you ever wondered how Haldiram became a renowned snack maker, or dare we say, a household name? Let's take a closer look to understand the journey of this snack food manufacturer from the city of Bikaner in Rajasthan. The Humble Beginnings of Haldiram's In 1937, the streets of Bikaner, Rajasthan, witnessed the birth of Haldiram's, a modest shop offering traditional sweets and namkeen. Founded by Shri Ganga Bhishen Agarwal, this establishment set itself apart in a market already saturated with bhujia vendors. Haldiram's quickly became a household name, marking the beginning of a remarkable...