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[ad_1] Twitter owner Elon Musk said the social media company's advertising revenue has plunged roughly 50%, highlighting his struggle to revive the ailing company after buying it for $44 billion .  The stark admission came in response to a comment by another Twitter user who suggested the billionaire form a consortium to buy the platform's debt. "Need to reach positive cash flow before we have the luxury of anything else," the billionaire replied on Saturday. Twitter's ad-portal traffic plunged 20.6% in June 2023 from the year before, according to data from Similarweb, which analyzes advertising portals as "an indicator of business momentum." Overall traffic on the platform has declined steadily since January, falling 5.8% as of June. Engagement on Twitter's app also fell during that same period, from roughly 88 million users to 83 million, or 5.5%.  Musk, who purchased Twitter in 2022, said in  Marc...

[ad_1] As Twitter faces mounting backlash over its latest  policy changes , alternative apps like Blue Sky and Mastodon are standing by to welcome disgruntled users of the Elon Musk-owned blogging platform. Yet while these fledgling communities for now remain bit players on the social scene, Meta's new Threads app may finally offer a serious competitor to Twitter, experts say. Threads, which launched on Wednesday, is integrated with Instagram and is backed by Meta's vast technical and financial resources, potent advantages that have helped it quickly acquire tens of millions of users. But whether the platform can retain those users will depend on its ability to roll out features that appeal to Twitter defectors and replicate the app's pre-Musk culture. Twitter limits daily posts users can view 03:52 A matter of tim...