Fanatics holds second investor day as the company moves toward IPO

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Fanatics founder and CEO Michael Rubin at his office in New York.

The Washington Post | Getty Images

Fanatics held its second investor day in nearly a year as the company quietly moves closer to an initial public offering, a source familiar with the matter tells CNBC.

More than 100 existing and prospective institutional investors from major firms such as Goldman Sachs and Barclays gathered Tuesday for the meeting at the NBA Players Association headquarters in New York to hear from Fanatics founder and CEO Michael Rubin, the source said. Another 300 people attended the meeting virtually on Zoom.

Leaders from all parts of the business gave presentations and took part in a Q&A session with the audience.

A spokesman for Fanatics said the company's timeline for an IPO hasn't changed.

Investors were also treated to a surprise visit by football great Tom Brady, an investor in the company.

Brady spoke to investors about business and leadership and mingled with the audience.

Florida-based Fanatics was founded in 2011 by Rubin, former co-owner of the NBA's Philadelphia 76ers and the NHL's New Jersey Devils. Fanatics now has exclusive licensing deals with the NFL, NHL, NBA, MLB and colleges and universities to make and sell official team merchandise.

Last November, Rubin gathered sell-side analysts for a meet-and-greet and to talk about his growth plans for the company.

In April, the company announced it was hiring Deborah Crawford from Meta to lead investor relations, a new position at the company.

Fanatics, the global platform company, is valued at $31 billion. It has experienced rapid growth and made several acquisitions in the past couple of years, including Topps trading cards and clothing brand Mitchell & Ness.

The company most recently has had its eyes on sports betting, scooping up PointsBet's U.S. assets for about $150 million in May.

Fanatics is a two-time CNBC Disruptor 50 company. Sign up for our weekly, original newsletter that goes beyond the annual Disruptor 50 list, offering a closer look at private companies such as Fanatics that continue to innovate across every sector of the economy.

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