Picking health insurance can be tricky: 6 key terms to know as open enrollment starts

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Many people will soon be picking their health insurance plans for 2024: November is a common month for workplace open enrollment, and the public marketplace opens Nov. 1.

But choosing a health plan can be tricky.

In fact, a 2017 study found many people lose money due to suboptimal choices: Sixty-one percent chose the wrong plan, costing them an average $372 a year. The paper, authored by economists at Carnegie Mellon University and the Wisconsin School of Business, examined choices made by almost 24,000 workers at a U.S. firm.

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Health plans have many moving parts, such as premiums and deductibles. Each has financial implications for buyers.

"It is confusing, and people have no idea how much they could potentially have to pay," Carolyn McClanahan, a certified financial planner and founder of Life Planning Partners, based in Jacksonville, Florida, previously told CNBC. McClanahan is also a medical doctor and a member of CNBC's FA Council.

Making a mistake can be costly; consumers are generally locked into their health insurance for a year, with limited exception.

Here's a guide to the major cost components of health insurance and how they may affect your bill.

1. Premiums

The premium is the sum you pay an insurer each month to participate in a health plan.

It's perhaps the most transparent and easy-to-understand cost component of a health plan — the equivalent of a sticker price.

The average premium paid by an individual worker was $1,401 a year — or about $117 a month — in 2023, according to a survey on employer-sponsored health coverage from the Kaiser Family Foundation, a nonprofit. Families paid $6,575 a year, or $548 a month, on average.

Your monthly payment may be higher or lower depending on the type of plan you choose, the size of your employer, your geography and other factors.

Low premiums don't necessarily translate to good value. You may be on the hook for a big bill later if you see a doctor or pay for a procedure, depending on the plan.

"When you're shopping for health insurance, people naturally shop like they do for most products — by the price," Karen Pollitz, co-director of KFF's program on patient and consumer protection, previously told CNBC.

"If you're shopping for tennis shoes or rice, you know what you're getting" for the price, she said. "But people really should not just price shop, because health insurance is not a commodity."

"The plans can be quite different" from each other, she added.

2. Co-pay

3. Co-insurance

4. Deductible

5. Out-of-pocket maximum

6. Network

How medical debt became normal in the U.S.

Some categories of plans disallow coverage for out-of-network services, with limited exception.

For example, HMO plans are among the cheapest types of insurance, according to Aetna. Among the tradeoffs: The plans require consumers to pick in-network doctors and require referrals from a primary care physician before seeing a specialist.

Similarly, EPO plans also require in-network services for insurance coverage, but generally come with more choice than HMOs.

POS plans require referrals for a specialist visit but allow for some out-of-network coverage. PPO plans generally carry higher premiums but have more flexibility, allowing for out-of-network and specialist visits without a referral.  

"Cheaper plans have skinnier networks," McClanahan said. "If you don't like the doctors, you may not get a good choice and have to go out of network."

How to bundle it all together

Consumers who enroll in a high-deductible plan should use their monthly savings on premiums to fund a health savings account, advisors said. HSAs are available to consumers who enroll in a high-deductible plan.

"Understand the first dollars and the potential last dollars when picking your insurance," McClanahan said, referring to upfront premiums and back-end cost-sharing.

Every health plan has a summary of benefits and coverage, or SBC, which presents key cost-sharing information and plan details uniformly across all health insurance, Pollitz said.

"I'd urge people to spend a little time with the SBC," she said. "Don't wait until an hour before the deadline to take a look. The stakes are high."

Further, if you're currently using a doctor or network of providers you like, ensure those providers are covered under your new insurance plan if you intend to switch, McClanahan said. You can consult an insurer's in-network online directory or call your doctor or provider to ask if they accept your new insurance.

The same rationale goes for prescription drugs, Sun said: Would the cost of your current prescriptions change under a new health plan?

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